OYA!

From designing to printing and then testing; an interesting part of bringing ‪#‎Oya‬ (street language for 'Sudden response like; common on, be fast, move') to life is that in a way, we attempt to make you feel the vibe- the street life vibe. You then decide if you are crazy enough to own it!

The characters include:
Olokpa (street language for Police in Nigeria)
Area (street nuisances/thugs)
Hustler (hawkers or street sellers)
JJC (Johnny Just Come/stranger/new resident)

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